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Projects 2010


MISSING is the name of the fundraising campaign, initiated as a consequence of the continuous increase in the demands and needs of children, expressed at 116 111. The approach aimed at supporting Asociatia Telefonul Copilului in collecting the necessary funds in order to extend the capacity of our organization to answer as many requests for help as possible.

       MISSING took place starting from January 1st until April 15th, 2010. Anyone who wished to get involved in supporting the campaign could send an SMS to 874 (free of charge number in Cosmote, Orange and Vodafone networks, without VAT) and donate 2 Euro.

        The Romanian Radio Broadcasting Corporation joined the Association in the fight for removing the abuse among children by supporting the MISSING campaign. This cooperation was a very important media partnership for the success of the project.

        The campaign’s radio spots were broadcasted during the entire period of the project on: Radio Romania Actualitati, Radio Romania Antena Satelor, Radio Romania Cultural, Radio3Net. Also, the Romanian Radio Broadcasting Corporation was co-producer of all the events which took place within the campaign.

          Passe-Partout Dan Puric Theater Company supported the right of every child to be heard and to be able to seek support whenever needed. Passe-Partout Dan Puric Theater Company joined the MISSING campaign and the show "TOTI CINCI" presented on March 24, 2010, 19.30, Rhapsody Hall, Lipscani Street, no. 53, was held in the benefit of Asociatia Telefonul Copilului.

        On April 12, 2010, Sala Palatului, 20.00 - 23.00h, the seventh edition of the "Mozart Rocks" concert took place,, this time in the benefit of Asociatia Telefonul Copilului. An impressive number of personalities and mass media had a very important role in the organization of this special event.

         The original music event provided a new approach to classical music by combining sounds of the symphony orchestra with modern electronic instruments, in the interpretation of famous pieces of classical composers: Bach, Beethoven, Brahms, Handel, Strauss, Bizet and of course, Mozart, but also well known pieces of modern rock in a new arrangement. The event brought on Sala Palatului’s stage George Enescu Philharmonic Orchestra, conducted by  the Maestro Tiberiu Soare, conductor of the Romanian National Opera Orchestra, and special guests: Trond Holter, Calin Grigoriu, Cezar Popescu, Horia Criovan, Claudiu Ursache, Remus Carteleanu, Florin Demea, Cosmin Lupu, Adrian Stoenescu, Adrian Ciuplea, Ioan Gyuri Pascu, Dan Helciug, Nadine, Elena Vasile.

"We are here just to listen to whatever your problem is!"

         The project aimed at identifying all the problems children face in Moldova region and promoting the child helpline for children living in the rural areas.

         The initiative was funded by the The Embassy of The Kingdom of the Netherlands through a Matra KAP grant and took place in the period December 2009 – June 2010. The partners involved in the implementation of this initiative were: the Ministry of Education, Research, Youth and Sports, Romtelecom and Cosmote.

         The project was developed in schools and 6058 children in the counties from Moldova region (Galati, Bacau, Vrancea, Iasi, Suceava, Vaslui, Botosani and Neamt) learned about the child helpline and now they know they can call 116 111 for any problems they would face. The project’s promotional materials were displayed, with the County School Inspectorates’ support in all the schools in the region. Also, direct meetings with the beneficiaries took place and many children enjoyed personalized stationery products.

Child, looking for time. To be spent with my parents.

       Asociatia Telefonul Copilului, Romtelecom for Romanians Foundation and website initiated the campaign „Child, looking for time. To be spent with my parents.”. The campaign aimed to draw an alarm signal upon a current issue, namely the lack of time and communication in the relationship between parents and children. In addition of the information provided by the Asociatia Telefonul Copilului database was developed a study regarding the problems children face.

49% of children spend at most one hour during a day with their parents
      „The study was initiated following the Child Helpline reports from 2009, which showed an increase in the number of calls made by children only to communicate with someone. Through this campaign we aim not only to draw attention upon a problem which, even if it doesn’t seem obvious, it affects an entire generation of future adults, but to also find together simple solutions to create “vivid” relationships between parents and children,” stated Cristina Popescu, Public Relations General Manager, Romtelecom.

      The results of the study also showed that only 1 out of 4 children spends more than 5 hours with their parents during a day. The parents of 38% of children play only rarely or never with them, even if this activity is the most frequently mentioned by children among their interests in the relationship between them and adults.

      The most important topics for children when approaching their parents are school related (27%), future plans (10%) and usual problems, feelings and desires (9%). The little ones do rarely talk or never with their parents about their plans (31%), about their feelings (26%) or about their problems (16%).

      The role of the parents-children communication is even more important as, despite the various role models the children are exposed to, for example, teachers, stars, athletes or other famous people, the study highlights that the parents are by far the most valued role models for their offspring. Furthermore, the study showed that there are significant differences between the children’s expectations regarding the activities they would like to practice together with their parents and what they actually do. Thus, the expectations, which are much higher than the real experience, are mainly related to homework, trips and playing together.

      A comparative regional analysis highlights that in Muntenia children have the highest interest to talk with their parents about school, as compared to the ones from the regions of Moldova or Transilvania. In addition, the study revealed that children from the rural areas have a higher interest compared to those from the urban areas in talking about issues related to school.